Simple, concrete guides on websites, the Google profile and direct bookings for small accommodation businesses.
The portals bring guests, but they hold on to commissions and the relationship with the customer. Here's how to build a direct-booking channel alongside Booking.
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For many guests, the first contact with your property happens on Google. Here's why the Google Business Profile matters more than you think, and how to look after it well.
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A confusing homepage, a poor mobile experience, no trust signals: here are the five mistakes that drive guests away from your B&B website, and how to put them right.
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